My Dream Career in Graphic Design

I have always been a creatively driven person and growing up I knew my dream career would have to honor that facet of my personality. I have discovered my passion for graphic design during my time at John Abbott College. More specifically, I have realized my love for illustration, packaging and branding. I know that my future profession will have to be related to at least one of those three fields. 

I have always been infatuated with good packaging design. It always amazed me how the right colours, typefaces, shapes and illustrations could make the product inside look so desirable. The psychology behind it is something I’m eager to continue to learn in practice. I am lucky to have had opportunities already to design packaging for clients and for classes. My favourite project has been designing matching beer cans for a collaboration between Cardinal Brewery and Louks Brewery. My dream career would be to design packaging for all sorts of products and brands.

Four beer cans in a row. The first two cans are light and teal blue featuring the logos for Cardinal brewery and Louks Brewery. There is a red cardinal bird perched in a paper airplane on the front of the can. The last two cans are yellow and navy blue. They feature the same logos and bird as the first two cans.
Collaboration brew matching beer cans for Louks Brewery and Cardinal brewery designed by Lara Fitzpatrick

I also really enjoy branding. It takes a lot of creativity to design unique branding that appeals to the clients as well as their consumers. It’s an enjoyable process creating an entire brand identity from scratch. A dream career for me would be to work at a graphic design agency that specializes in branding. 

I imagine myself working alongside other designers as we brainstorm and create. My dream career would involve me working with a team on projects. I wouldn’t mind working either as an in-house hired graphic designer or at an agency with other designers. I only wish to be collaborating with others at my job. Hopefully in the future I will eventually be working a position like Art Director where I would have my own team to manage. 

To summarize, my dream career would ideally involve me working with a team on illustration based projects, branding and packaging. I hope to be working downtown Montreal as it is a hub for designers and creatives but I am open to working anywhere in Canada if the job fits my dream.